{"id":4083,"date":"2026-02-03T22:13:15","date_gmt":"2026-02-03T13:13:15","guid":{"rendered":"https:\/\/seleniumnote.com\/?p=4083"},"modified":"2026-02-09T22:25:26","modified_gmt":"2026-02-09T13:25:26","slug":"kano-model","status":"publish","type":"post","link":"https:\/\/seleniumnote.com\/?p=4083","title":{"rendered":"Kano Model\u3068\u306f\uff1f\u6a5f\u80fd\u3084\u8981\u7d20\u304c\u9867\u5ba2\u6e80\u8db3\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\u3092\u5206\u985e\u3059\u308b\u65b9\u6cd5\u3068\u4f7f\u3044\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kano Model\uff08\u72e9\u91ce\u30e2\u30c7\u30eb\uff09\u306f\u3001\u6a5f\u80fd\u3084\u8981\u7d20\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\u3092\u5206\u985e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>1980\u5e74\u4ee3\u306b\u65e5\u672c\u306e\u54c1\u8cea\u5de5\u5b66\u7814\u7a76\u8005\u30fb\u72e9\u91ce\u7d00\u662d\u6559\u6388\u304c\u63d0\u5531\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"simpletoc-list\">\n<li><a href=\"#kano-model%25e3%2581%25ae%25e5%259f%25ba%25e6%259c%25ac%25e6%25a7%258b%25e9%2580%25a0\">Kano Model\u306e\u57fa\u672c\u69cb\u9020<\/a>\n\n<\/li>\n<li><a href=\"#%25e4%25b8%25bb%25e8%25a6%2581%25e3%2581%25aa5%25e5%2588%2586%25e9%25a1%259e\">\u4e3b\u8981\u306a5\u5206\u985e<\/a>\n\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<li><a href=\"#kano-model%25e3%2581%25af%25e3%2581%25a9%25e3%2581%2586%25e3%2582%2584%25e3%2581%25a3%25e3%2581%25a6%25e4%25bd%25bf%25e3%2581%2586\">Kano Model\u306f\u3069\u3046\u3084\u3063\u3066\u4f7f\u3046\uff1f<\/a>\n\n\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<li><a href=\"#kano%25e3%2581%25ae%25e9%2587%258d%25e8%25a6%2581%25e3%2581%25aa%25e6%25b3%25a8%25e6%2584%258f%25e7%2582%25b9\">Kano\u306e\u91cd\u8981\u306a\u6ce8\u610f\u70b9<\/a>\n\n\n<\/li>\n\n<\/li>\n\n<li><a href=\"#%25e3%2581%25be%25e3%2581%25a8%25e3%2582%2581\">\u307e\u3068\u3081<\/a>\n<\/li><\/ul>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"kano-model%25e3%2581%25ae%25e5%259f%25ba%25e6%259c%25ac%25e6%25a7%258b%25e9%2580%25a0\">Kano Model\u306e\u57fa\u672c\u69cb\u9020<\/h2>\n\n\n<p>\u7e26\u8ef8\u3068\u6a2a\u8ef8\u3067\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6a2a\u8ef8<\/strong>\u3000\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6\uff08\u5c11\u306a\u3044 \u2192 \u591a\u3044\uff09<\/li>\n\n\n\n<li><strong>\u7e26\u8ef8<\/strong>\u3000\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08\u4e0d\u6e80 \u2192 \u6e80\u8db3\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u95a2\u4fc2\u304b\u3089\u3001\u6a5f\u80fd\u3092\u6b21\u306e5\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25e4%25b8%25bb%25e8%25a6%2581%25e3%2581%25aa5%25e5%2588%2586%25e9%25a1%259e\">\u4e3b\u8981\u306a5\u5206\u985e<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"%25e2%2591%25a0-%25e5%25bd%2593%25e3%2581%259f%25e3%2582%258a%25e5%2589%258d%25e5%2593%2581%25e8%25b3%25aamustbe-basic\">\u2460 \u5f53\u305f\u308a\u524d\u54c1\u8cea\uff08Must-be \/ Basic\uff09<\/h3>\n\n\n<p>\ud83d\udca1 <strong>\u6700\u4f4e\u9650\u30e9\u30a4\u30f3<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u306a\u3044\u3068\u5f37\u3044\u4e0d\u6e80\u306b\u306a\u308b<\/li>\n\n\n\n<li>\u3042\u3063\u3066\u3082\u7279\u306b\u8912\u3081\u3089\u308c\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>(\u4f8b) \u30a2\u30d7\u30ea\u304c\u843d\u3061\u306a\u3044\u3001\u30ed\u30b0\u30a4\u30f3\u3067\u304d\u308b<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e2%2591%25a1-%25e4%25b8%2580%25e5%2585%2583%25e7%259a%2584%25e5%2593%2581%25e8%25b3%25aaperformance\">\u2461 \u4e00\u5143\u7684\u54c1\u8cea\uff08Performance\uff09<\/h3>\n\n\n<p> \ud83d\udca1 <strong>\u7af6\u4e89\u8ef8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u826f\u3044\u307b\u3069\u6e80\u8db3\u304c\u5897\u3048\u308b<\/li>\n\n\n\n<li>\u60aa\u3044\u307b\u3069\u4e0d\u6e80\u304c\u5897\u3048\u308b<\/li>\n<\/ul>\n\n\n\n<p>(\u4f8b) \u51e6\u7406\u901f\u5ea6\u3001\u4fa1\u683c\u3001\u30d0\u30c3\u30c6\u30ea\u30fc\u6301\u3061<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e2%2591%25a2-%25e9%25ad%2585%25e5%258a%259b%25e7%259a%2584%25e5%2593%2581%25e8%25b3%25aadelighter-exciter\">\u2462 \u9b45\u529b\u7684\u54c1\u8cea\uff08Delighter \/ Exciter\uff09<\/h3>\n\n\n<p> \ud83d\udca1 <strong>\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3042\u308b\u3068\u611f\u52d5<\/li>\n\n\n\n<li>\u306a\u304f\u3066\u3082\u4e0d\u6e80\u306b\u306a\u3089\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>(\u4f8b) \u60f3\u5b9a\u5916\u306e\u4fbf\u5229\u6a5f\u80fd<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e2%2591%25a3-%25e7%2584%25a1%25e9%2596%25a2%25e5%25bf%2583%25e5%2593%2581%25e8%25b3%25aaindifferent\">\u2463 \u7121\u95a2\u5fc3\u54c1\u8cea\uff08Indifferent\uff09<\/h3>\n\n\n<p>\ud83d\udca1 <strong>\u524a\u6e1b\u5019\u88dc<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3042\u3063\u3066\u3082\u306a\u304f\u3066\u3082\u6c17\u306b\u3055\u308c\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>(\u4f8b) \u4f7f\u308f\u308c\u306a\u3044\u7d30\u304b\u3044\u8a2d\u5b9a<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e2%2591%25a4-%25e9%2580%2586%25e5%2593%2581%25e8%25b3%25aareverse\">\u2464 \u9006\u54c1\u8cea\uff08Reverse\uff09<\/h3>\n\n\n<p>\ud83d\udca1 <strong>\u8981\u6ce8\u610f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3042\u308b\u3053\u3068\u3067\u4e0d\u6e80\u306b\u306a\u308b<\/li>\n<\/ul>\n\n\n\n<p>(\u4f8b) \u904e\u5270\u306a\u901a\u77e5\u3001\u5f37\u5236\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"kano-model%25e3%2581%25af%25e3%2581%25a9%25e3%2581%2586%25e3%2582%2584%25e3%2581%25a3%25e3%2581%25a6%25e4%25bd%25bf%25e3%2581%2586\">Kano Model\u306f\u3069\u3046\u3084\u3063\u3066\u4f7f\u3046\uff1f<\/h2>\n\n\n<p>Kano\u306f\u30a2\u30a4\u30c7\u30a2\u3092\u8a55\u4fa1\u3059\u308b\u3068\u3044\u3046\u3088\u308a\u3001\u4fa1\u5024\u306e\u6027\u8cea\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9053\u5177\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e5%2585%25b8%25e5%259e%258b%25e7%259a%2584%25e3%2581%25aa%25e4%25bd%25bf%25e3%2581%2584%25e6%2596%25b9\">\u5178\u578b\u7684\u306a\u4f7f\u3044\u65b9<\/h3>\n\n<h5 class=\"wp-block-heading\" id=\"1\">1<\/h5>\n\n\n<p>\u6a5f\u80fd\u5019\u88dc\u3092\u5217\u6319\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"2\">2<\/h5>\n\n\n<p>\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u4eee\u8aac\u30675\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"3\">3<\/h5>\n\n\n<ul class=\"wp-block-list\">\n<li>Must-be\u306f\u5fc5\u9808\u5bfe\u5fdc<\/li>\n\n\n\n<li>Performance\u306f\u6539\u5584\u6295\u8cc7<\/li>\n\n\n\n<li>Delighter\u306f\u5dee\u5225\u5316<\/li>\n\n\n\n<li>Indifferent\u306f\u5f8c\u56de\u3057<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"4\">4<\/h5>\n\n\n<p>\u305d\u306e\u5f8cRICE\u3084WSJF\u3067\u512a\u5148\u5ea6\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"kano%25e3%2581%25ae%25e9%2587%258d%25e8%25a6%2581%25e3%2581%25aa%25e6%25b3%25a8%25e6%2584%258f%25e7%2582%25b9\">Kano\u306e\u91cd\u8981\u306a\u6ce8\u610f\u70b9<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"%25e6%2599%2582%25e9%2596%2593%25e3%2581%25a8%25e3%2581%25a8%25e3%2582%2582%25e3%2581%25ab%25e5%25a4%2589%25e3%2582%258f%25e3%2582%258b\">\u6642\u9593\u3068\u3068\u3082\u306b\u5909\u308f\u308b<\/h3>\n\n\n<p>\u9b45\u529b\u7684\u3060\u3063\u305f\u3082\u306e\u306f\u3001\u6570\u5e74\u3067\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e3%2582%25bb%25e3%2582%25b0%25e3%2583%25a1%25e3%2583%25b3%25e3%2583%2588%25e3%2581%25a7%25e5%25a4%2589%25e3%2582%258f%25e3%2582%258b\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u5909\u308f\u308b<\/h3>\n\n\n<p>\u521d\u5fc3\u8005 vs \u4e0a\u7d1a\u8005\u3001BtoC vs BtoB\u3067\u5206\u985e\u304c\u9055\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25e5%25ae%259a%25e9%2587%258f%25e9%25a0%2586%25e4%25bd%258d%25e4%25bb%2598%25e3%2581%2591%25e3%2581%25ab%25e3%2581%25af%25e5%25bc%25b1%25e3%2581%2584\">\u5b9a\u91cf\u9806\u4f4d\u4ed8\u3051\u306b\u306f\u5f31\u3044<\/h3>\n\n\n<p>Kano\u306f\u30bf\u30a4\u30d7\u5206\u3051\u3067\u3042\u3063\u3066\u3001RICE\u306e\u3088\u3046\u306b\u30b9\u30b3\u30a2\u3067\u4e26\u3079\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25e3%2581%25be%25e3%2581%25a8%25e3%2582%2581\">\u307e\u3068\u3081<\/h2>\n\n\n<p>Kano Model\u306f\u3001\u305d\u306e\u6a5f\u80fd\u306f\u6e80\u8db3\u3092\u7dda\u5f62\u306b\u4e0a\u3052\u308b\u306e\u304b\u30fb\u611f\u52d5\u3092\u751f\u3080\u306e\u304b\u30fb\u6700\u4f4e\u9650\u306a\u306e\u304b\u3001\u3092\u898b\u6975\u3081\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002\u57fa\u672c\u7684\u306b\u3001\u512a\u5148\u5ea6\u6c7a\u5b9a\u306e\u524d\u306e\u6bb5\u968e\u3067\u4f7f\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/buy.stripe.com\/00w7sE2kdf575Z0c519sk0I\"><img data-dominant-color=\"aaaea5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"http:\/\/seleniumnote.com\/wp-content\/uploads\/2026\/02\/DD1-02-1024x853.avif\" alt=\"\u5370\u5237\u53ef\u80fd\u306a\u30d7\u30e9\u30a4\u30aa\u30ea\u30c6\u30a3\u30fc\u30de\u30c8\u30ea\u30af\u30b9\" class=\"wp-image-4307 not-transparent\" style=\"--dominant-color: #aaaea5; width:auto;height:300px\" srcset=\"https:\/\/seleniumnote.com\/wp-content\/uploads\/2026\/02\/DD1-02-1024x853.avif 1024w, https:\/\/seleniumnote.com\/wp-content\/uploads\/2026\/02\/DD1-02-300x250.avif 300w, https:\/\/seleniumnote.com\/wp-content\/uploads\/2026\/02\/DD1-02-768x640.avif 768w, https:\/\/seleniumnote.com\/wp-content\/uploads\/2026\/02\/DD1-02.avif 1200w\" \/><\/a><figcaption class=\"wp-element-caption\">\u512a\u5148\u9806\u4f4d\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u30d7\u30e9\u30a4\u30aa\u30ea\u30c6\u30a3\u30fc\u30d7\u30e9\u30f3\u30ca\u30fc &amp; \u30a2\u30a4\u30bc\u30f3\u30cf\u30ef\u30fc\u30de\u30c8\u30ea\u30af\u30b9\u3000\u00a5350<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kano Model\uff08\u72e9\u91ce\u30e2\u30c7\u30eb\uff09\u306f\u3001\u6a5f\u80fd\u3084\u8981\u7d20\u304c\u3001\u9867\u5ba2\u6e80\u8db3\u306b\u3069&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":4094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[126,121,118,110],"class_list":["post-4083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-pjm","tag-121","tag-pdm","tag-pm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/posts\/4083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4083"}],"version-history":[{"count":17,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/posts\/4083\/revisions"}],"predecessor-version":[{"id":4312,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/posts\/4083\/revisions\/4312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=\/wp\/v2\/media\/4094"}],"wp:attachment":[{"href":"https:\/\/seleniumnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seleniumnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}